Equity in Action: Designing Surveys That Reflect Diverse Realities

Surveys are a staple in education research, but are they truly inclusive? Designing survey tools with an equity lens ensures all voices—especially those from marginalized groups—are heard. Cognitive testing, culturally relevant language, and accessible formats are just a few strategies we use to build surveys that resonate with diverse audiences. Discover how these small yet impactful adjustments can lead to richer, more actionable data for your organization.

When surveys account for cultural nuances and are tested for clarity and bias, respondents are more likely to engage and provide authentic feedback. For example, we work with communities to refine survey items through cognitive interviews, ensuring that every question reflects their lived experiences. We also prioritize accessibility, using multiple languages, visual aids, and digital tools to include as many perspectives as possible. These practices not only improve response rates but also generate data that leads to equitable and effective decision-making.